Privacy Policy

We may collect the following categories of information:

• —Contact information, such as your name, email address, phone number, city, state, and other information you submit.
• —Waitlist and referral information, such as your flavor preference, primary use case, referral code, referral source, UTM data, marketing consent, and waitlist status.
• —Partner application information, such as athlete, ambassador, retailer, sampling partner, business, social media, audience, location, and collaboration information you submit.
• —Order and transaction information, such as products selected, order status, shipping details, payment status, refunds, deposits, reservations, preorder information, and customer support communications. Payment information may be processed by third-party payment providers or Shopify if and when Shopify checkout is enabled.
• —Email and communication information, such as whether an email was queued, sent, delivered, opened, clicked, bounced, unsubscribed, or marked as spam, where that tracking is available.
• —Device, usage, and analytics information, such as browser type, device type, pages visited, referring pages, approximate location, IP address, cookies, pixels, and similar technologies.

We may use information to:

• —Operate and improve the website.
• —Manage the waitlist and referral program.
• —Send welcome emails, product updates, launch updates, marketing emails, and transactional messages.
• —Respond to support requests.
• —Review athlete, ambassador, retailer, and sampling partner applications.
• —Administer promotions, referral rewards, discounts, reservations, deposits, preorders, and purchases.
• —Prepare for product launch, Shopify checkout, fulfillment, and customer service.
• —Protect the website, prevent fraud, and enforce our terms.
• —Comply with legal, regulatory, tax, accounting, and business obligations.
• —Analyze website performance, email performance, conversion rates, and customer interest.

If you opt in to marketing emails, we may send you updates about SOUR Energy, product launches, apparel, promotions, referral rewards, events, partner opportunities, and related brand news.

You can unsubscribe from marketing emails by using the unsubscribe link in our emails or by contacting support@getsourenergy.com. We may still send non-marketing messages, such as order updates, customer service responses, policy updates, or other transactional communications.

We do not sell your personal information.

We may share information with service providers and business partners who help us operate the website, CRM, email, analytics, Shopify checkout, payments, fulfillment, shipping, customer support, fraud prevention, legal compliance, accounting, or business operations.

We may share information if required by law, legal process, government request, investigation, or to protect the rights, safety, and property of SOUR Energy, our customers, or others.

If SOUR Energy is involved in a merger, acquisition, financing, sale of assets, reorganization, or similar transaction, information may be transferred as part of that transaction.

We may use cookies, pixels, analytics tools, and similar technologies to understand site activity, improve performance, measure marketing results, remember preferences, and support referral tracking.

You may be able to control cookies through your browser settings. Disabling cookies may affect certain site features.

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, email system, storage system, or transmission method is completely secure. You use the website at your own risk.

We keep information for as long as needed to operate the website, manage the waitlist, support customers, administer orders, comply with legal obligations, resolve disputes, maintain business records, prevent fraud, and enforce agreements.

Depending on where you live, you may have rights to request access to, correction of, deletion of, or information about certain personal information we maintain. You may also have the right to opt out of certain marketing communications.

To make a privacy request, contact legal@getsourenergy.com. We may need to verify your identity before responding.

SOUR Energy is intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If we learn that we collected information from someone under 18, we may delete it.

SOUR Energy products may contain caffeine. They are not recommended for children, pregnant or nursing individuals, or people sensitive to caffeine. Product information on the website is for general informational purposes only and is not medical advice.

The website may link to third-party websites or services, including Shopify, payment providers, social media platforms, analytics tools, or other services. Their privacy practices are governed by their own policies, not this Privacy Policy.

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "Last Updated" date. Continued use of the website after changes means you accept the updated Privacy Policy.