Fuel The Moment™
Clean Energy.
Fresh Breath.
No Nicotine.
SOUR is a bold new energy pouch built for work, training, driving, golf, nights out, and everyday focus.
3 Bold Flavors.
Three bold flavors. 100mg caffeine each. Zero nicotine. Sugar free. Tobacco free.
Green Apple Ice
Crisp green apple with an icy sour kick.
Built for daily energy and flow.
Blue Razz Mint
Bold blue razz with a fresh mint finish.
Built for focused work and drive.
Watermelon Lime
Juicy watermelon with a sharp lime kick.
Built for long days and bold moves.
Built for Real Life.
Wherever the day takes you, SOUR goes with you.
Work. Build. Focus.
Clean energy for deep work, long days, meetings, studying, building, and staying sharp.
Made to Move.
Built for the moments between destinations — from road trips and commutes to weekend plans.
Play Longer. Stay Fresh.
A fresh-breath energy pouch for golf, social days, and everything after.
Get Early Access
30 seconds. Be first to know when SOUR launches.
Want to help
launch SOUR?
We are building the first SOUR crew across athletes, ambassadors, creators, gyms, golf clubs, retailers, events, and local businesses. Apply below and our team will reach out if there is a fit.
Athletes
Train, compete, create, and represent SOUR.
Ambassadors
Bring SOUR into your city, campus, gym, club, car community, golf circle, or social network.
Retailers
Request sampling, wholesale, event, or early retail launch opportunities.
FAQ
Everything you need to know about SOUR.